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Forbes Company Brings Somerset Collection Studio to Downtown Detroit

September 18, 2019

The Metropolitan Building will house a new retail concept that offers upscale fashion and experiential shopping.

By Rachel Pepe

Photos courtesy of  The Forbes Company

The Forbes Company announced today it is opening the Somerset Collection Studio — an innovative shopping experience featuring Somerset Collection retailers, trunk shows and more — in the historic Metropolitan Building in downtown Detroit this winter.

After nine years of popups and activating vacant storefronts downtown, The Forbes Company, which owns the Somerset Collection in Troy, is opening a permanent space. The concept store will be in a 1,400-square-foot space with floor-to-ceiling window displays and an interactive lobby, according to a press release. The stylish space will also feature digital display walls and movable display cases to create something personal for each brand or designer.

“Committed to pushing the industry forward, we recognized an opportunity to reinvent our space as a studio or gallery designed to celebrate retail in a new way,” Nathan Forbes, managing partner of The Forbes Company, said in a statement.

The Somerset Collection Studio will be the first retail store to make the Metropolitan Building its home in 40 years. The 14-story skyscraper was built in 1925 as a destination for shoppers and jewelers. It reopened in December 2018 and now houses the Element Hotel and Monarch Club rooftop bar.

The Somerset Collection Studio will have distinctive features like rotating brand displays from the Somerset Collection’s 180-plus retailers and exclusive trunk shows.

Shoppers will also have the luxury of locker delivery. “Customers can shop from any of Somerset Collection’s 180-plus retailers and have their items brought to a locker at the downtown store that can be accessed by a texted code,” the press release states.

Other features will include personal stylists on-site to create customiz looks and a designer vending machine filled with rotating merchandise.

“Somerset Collection Studio is the future of retail,” Forbes said in a statement, “and we are introducing it in Detroit, a city built on innovation.”

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