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Sweet Spot: Welcome to I’sis Beasley’s Muskegon Heights’ Candy Shop

August 3, 2020

Muskegon Heights 10-year-old I’sis Beasley transforms an old camper into a candy shop

By Katrianna Ray

Photos via Graci Harkema

While most kids spend their summer break relaxing at the beach or playing with their friends, 10-year-old I’sis Beasley from Muskegon Heights had a different plan.

Since June, I’sis Candy Shop has been open for business at the bottom of Beasley’s driveway. It’s the work of I’sis and her father, Tyrone Beasley, who transformed an old family camper into a full-fledged candy shop: They painted it pink and purple and plastered it with the images of candy and other snacks I’sis offered up for sale. Shelves were built inside for each of her products, a fridge was installed to keep the ice cream and drinks cold.

Soon after launching, I’sis Candy Shop started getting a lot of attention, locally and beyond. She’s even received virtual donations from across the world.

I'sis Beasley Muskegon Heights Candy Shop

“It’s been very awesome and unexpected,” says Keosha Beasley, I’sis’ mother. “It’s been a lot of big community support [and support from] out-of-state visitors, letters, gift cards, donations. It’s been a shocker for me because I didn’t expect this much support. I thought it would be a small operation. It blew up to something bigger than that.”

In July, a family from Ottawa County donated their family camper to I’sis, in hopes she can expand. With the old shop, Keosha is hoping that her twin 9-year-old sons will start their own pop-up business. “We’re planning on letting my boys create their own thing in the old candy shop,” she says.

In the meantime, I’sis has been busy implementing COVID-19 safety measures for her shop, putting social-distancing markers on the ground and selling masks in children and adult sizes.

And while she’s caught up with candy now, I’sis true passion is fashion, says her mom. She wants to make it onto the “Ellen” show.

I’sis’ Candy Shop is open Monday through Saturday from 11 a.m. to 9 p.m. It’s located on the driveway of 3319 Highland St. in Muskegon Heights, Mich. If you wish to donate online, you can do it via CashApp ($KeoshaAldridge) or Venmo (@Keosha-Aldrige).

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