The event at Neiman Marcus in Troy raised over $12,000 for the Detroit nonprofit that makes coats for the homeless.
By Leena Rao
Photography by Viviana Pernot
Detroit played host to fashion’s most coveted designer duo on Wednesday evening, Veronica Miele Beard and Veronica Swanson Beard, the dynamic sister-in-laws behind the eponymous clothing brand, Veronica Beard.
Held on the second floor at Neiman Marcus in Troy, the event also featured Fashion x Philanthropy, a fashion for good initiative founded by local philanthropists Jennifer Granger and Amanda Fisher; and Veronika Scott, the founder of Detroit nonprofit The Empowerment Plan.
After guests sipped Champagne and perused the designers’ latest fashions, Granger, Fisher and “the Veronicas,” (as they are often referred to) held a panel discussion about the origin of their flagship Dickey jacket (Miele calls it the “superwoman cape”), how hey came up with the fashion brand’s name (their husbands, who are brothers, first suggested it) and the importance of giving back to the community.
“We are huge believers in karma and giving back. It’s a big part of our brand,” Swanson Beard said during the panel.
The panel was followed by a short fashion show featuring the designers’ recent line for the fall and winter seasons.
A highlight of the evening was hearing from Scott about how she is battling homelessness in the region, one coat at a time. Her brainchild, The Empowerment Plan, employs homeless women to create coats that can turn into sleeping bags. To date, over 30,000 coats have been made and distributed, and the organization has empowered countless women to learn key skills and gain employment.
From the event, Fashion x Philanthropy raised $12,000 for The Empowerment Plan. Veronica Beard donated 10 percent of the overall sales from the evening, and Neiman Marcus awarded $5,000 to the nonprofit as well.
Granger and Fisher said the event was the largest and most-well attended Fashion x Philanthropy event at Neiman Marcus. “It’s really about bringing awareness to a worthy local cause like The Empowerment Plan,” Granger said. “This is the trifecta of doing good,” Fisher added.