Save time while stocking up on healthy foods across Metro Detroit and West Michigan
By Stephanie Angelyn Casola
Sponsored by Doorganics
Mike Hughes was seeking a convenient, easy-to-use solution to finding local and organic foods that would support his own busy lifestyle. When he didn’t find it, he chose to build it from the ground up.
“My background was as a food industry outsider,” Hughes says. “I was a busy professional who desired an easier way to support local food. And I set out to create that solution.”
Hughes, a Michigan State University graduate and business professional, was searching for food options that weren’t easy to find at his local grocery store. He wanted to help others gain easy access to healthy food staples and snacks, too.
So in 2011 he launched Doorganics, a start-up online food delivery service based in Grand Rapids. At the beginning Hughes had just one farm partner. Today Doorganics works with more than 50 Michigan-based farmers and foodmakers to bring clean food closer to home.
The concept is simple to use and based on a belief Hughes describes as “staples with a story.”
“We believe that the key to healthy eating is being well-stocked on high quality staples,” he says. “We source these staples as locally as possible — dependent on seasonality — and deliver them directly to customers’ doors.”
Many products listed with Doorganics cannot be found in grocery stores. Shoppers seeking Michigan pastured meats, small-farm, organically-grown produce and fresh, farm-raised eggs can now find them at the click of a button.
“The farmers we partner with believe in our mission of clean food, supporting local communities and high quality convenience,” Hughes adds.
The choices on Doorganics go beyond just pantry basics. Craving Great Lakes Potato Chips or gluten-free pasta? They’ve got you covered. Doorganics also offers a wide array of add-ons, from local baked goods to cheese from grass-fed cows to organic honey and jams.
Doorganics customers receive deliveries once a week or every other week, based on their preferences. Delivery days are determined by zip code and once an account is established with Doorganics, customers can adjust that delivery schedule up to 90 days into the future to suit their needs.
There’s virtually no risk in trying Doorganics. Deliveries are free. Cancellations or skipping an order is also possible with two days’ notice.
Customers use a process called swap and shop online with Doorganics. That means it’s possible to substitute products you don’t need for other items or add new items. All of the food items available are grown or made locally using organic, chemical-free and sustainable practices — something that was key for Hughes.
“We get to know all of these farmers and foodmakers,” he says. “We understand their ingredients and help tell their story. Any products we offer that are not from a local Michigan producer will always be formally certified organic.”
Today, Doorganics delivers across West Michigan and around metro Detroit. The West delivery zones extend from Grand Haven south to Holland and east through Grand Rapids. In metro Detroit, Doorganics can be found on doorsteps from Howell to Warren to Ann Arbor to Livonia to Auburn Hills. Doorganics boxes start at $35. The company delivers to clients’ doorsteps using a bin, box or bag – and will collect and reuse those items for future deliveries.
Doorganics specializes in delivering organic and locally driven, Michigan made foods to your door. Learn more by calling 888-387-1187 or sign up to try it yourself at doorganics.grubmarket.com.
724 Crofton SE, Grand Rapids, MI 49507