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Fashion Style

Capricious Entices Shoppers with New Look and Fashions

Published August 6, 2018 by

The boutique Capricious, owned by businesswoman Gretchen Valade, reopened this spring to bring new fashion statements to Grosse Pointe shoppers.

By Arianna Smith

Photography by Sylvia Jarrus

When Capricious closed its doors in December last year, the owner made it clear that it wouldn’t be permanent.

The women’s boutique, located on the Hill business district in Grosse Pointe Farms, a popular shopping hub, reopened in April after renovating and expanding the store. Now, months later, Capricious store manager Jenny Buda says the reaction to the reopening has been nothing but enthusiastic, and business is booming.

CapriciousSylvia Jarrus/SEEN

Clothes hang inside the Capricious store in Grosse Pointe.

“I am beyond excited about the communities’ response to our grand reopening and their positive response to the brands we’ve chosen,” Buda says. “We have ladies from all over the Detroit area shopping here, and we’ve had a fair number of customers from Windsor too!”

Capricious was originally a shoe store, and the remodel added women’s clothing and accessories, so customers could craft a complete outfit from head to toe in one location.

Dawn Davis of Troy says Capricious is the “jewel” of the Hill since the renovation.

“The variety the store had was great before, and it’s amazing now,” says Davis, a frequent Capricious shopper. “It’s a perfect place to have a mom-daughter shopping trip with my little girl.”

CapriciousSylvia Jarrus/SEEN

Capricious offers women’s designer brands like Eileen Fisher, Tahari and Kim Ross.

Capricious sells women’s apparel, shoes, handbags and other accessories. The store now carries 15 brands of clothing, including Elie Tahari, Eileen Fisher, White and Warren, Kinross Cashmere and AG, as well as some affordable boutique lines specifically included to compliment the store’s anchor brands.

Buda says customers have been most excited by the additions of new jewelry and handbag lines.

Capricious, along with other stores in the same region of the Hill such as Morning Glory Coffee & Pastries and the Dirty Dog Jazz Café, is owned by philanthropist and entrepreneur Gretchen Valade, granddaughter of the founder of Carhartt.

CapriciousCourtesy Capricious

Gretchen Valade, owner of Capricious, spearheaded the boutique’s makeover.

It was her choice to ultimately close Capricious briefly and take the store in a new direction.

“I think Gretchen’s decision to close for 3 months and expand the original shoe store by adding women’s apparel was brilliant,” Buda says. “She gave the store the opportunity to create a glamorous and comfortable space for women to shop. Anyone who has shopped here will tell you it was worth the wait.”

The new storefront is approximately 3,600 square feet. Capricious occupies its new space, as well as the space that used to be The League Shop before it was sold and moved to another location in Grosse Pointe Farms.

CapriciousSylvia Jarrus/SEEN

Shoes inside the Capricious store in Grosse Pointe.

According to Buda, Valade was inspired to expand the store because she saw a need for a unique, customer service-oriented shopping experience in The Pointes.

“A lot of people immediately want to go to Somerset for their high-end shopping. We want to grow to the point where Capricious, and Grosse Pointe, and the Hill in general becomes a household name for fashion shopping,” Buda says. “There’s truly something for everyone here.”

CapriciousSylvia Jarrus/SEEN

Capricious

74 Kercheval Ave., Grosse Pointe Farm

313-458-8719

capriciousgp.com

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