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James Apfel and Humayra Bobby cozy pandemic fashion
Style Style Profiles

Style Profile: Boubi Skin Founder Humayra Bobby and James Apfel

February 6, 2021

Northville couple Humayra Bobby and James Apfel share how they first met, their idea of a perfect pandemic date night and which shows are currently on their watchlist

Photography: Boswell Hardwick

Fashion Director: Rachel Schostak

For James Apfel and Humayra Bobby, date nights look a lot different these days. Instead of hitting the town, the Northville couple — he’s an account executive in the mortgage business and she’s the founder and CEO of natural-skincare line Boubi Skin — hit their own kitchen. “We both love cooking,” says Bobby. “We really enjoy choosing a new recipe, going shopping for all the ingredients, and pairing it with a dessert, of course.” (If they’re not in the mood to cook, they like to order in from San Morello or Grey Ghost; in the warmer months they prefer picnics in the park.) “We like to make it a whole experience,” she adds. “It’s all about making the everyday events special and fun.”

James Apfel and Humayra Bobby cozy pandemic fashion

When they’re not playing chefs, the pair — who were married in 2019 — like to watch them on TV. Their quarantine series of choice: “Top Chef” reruns. “We binge watched all the seasons which really inspired us to cook more,” says Bobby, adding that “The Queen’s Gambit” is up next.

So how does one dress for date night in a pandemic? Whether you’re eating at home, parking yourselves on the couch for a movie marathon or stepping out for some socially distanced fun, here are five looks perfect for enjoying each other’s company, wherever you are. 

James Apfel and Humayra Bobby cozy pandemic fashion

James Apfel and Humayra Bobby cozy pandemic fashion

Love Story

“Nothing ever distracted me from work until the day Humayra came in,” recalls Apfel, who first spotted Bobby when she showed up at his office for an interview in 2015. “I remember hanging up the phone on a client, turning to my cube-mate and saying ‘Watch, I’m going to marry that girl.’”

James Apfel and Humayra Bobby cozy pandemic fashion

Wedded Bliss

“I’m Bangladeshi and we have a ton of cultural festivities prior to the wedding,” says Bobby, 27. The events started a week before the formal wedding and included a henna ceremony and Gaye Holud, which is “like a spa treatment” for the soon-to-be newlyweds.

The actual wedding was at Fox Hills Golf Course in Plymouth. Per Bangladeshi tradition, Apfel made his entrance on a decorated white horse and Bobby wore a sari adorned with jewels from India, while the wedding party dressed in Bangladeshi attire. “It was one of the most colorful celebrations,” she says. 

James Apfel and Humayra Bobby cozy pandemic fashion

Big Plans

When it comes to Valentine’s Day, the couple is looking to do something extra special: “possibly a road trip Up North to get our snowboarding fix in,” says Bobby. “We usually try to [take] a trip to the Rocky Mountains every year, but we love the coziness of Boyne Mountain, too.”

James Apfel and Humayra Bobby cozy pandemic fashion

Styling and production: Alexa Kaipio
Production assistants: Claire Manor and Mia Morelli
Models: Humayra Bobby and James Apfel
Makeup: Jahura Hobby by JHobby Makeup Studio
Hair: Done by model
Location: Townsend Hotel

Outfit credits

Look 1: Casual/Comfy Stay At Home (location: couch area)

Humayra is wearing grey velour joggers, $165.00, and grey velour hoodie, $165.00, both from Guys N Gals, West Bloomfield, 248-851-1260; mauve fur slippers, $130.00, Hersh’s, West Bloomfield, 248-626-7776; and broken butterfly earring, $32.00, Fab’rik, Birmingham, 248-885-8750.

James is wearing blue zip-up jacket, $125.00, Untied On Woodward, Birmingham, 248-792-6828; blue joggers, $169.00, and flannel shirt, $178.00, both from Caruso Caruso, Birmingham, 248-645-5151; and white tee, $68.00, Dolce Moda, Birmingham, 248-399-6200.

Look 2: Staying-In Date Night (location: dining area in Presidential Suite)

Humayra is wearing black pearl button cardigan, $348.00, and black pom slippers, $175.00, both from Guys N Gals, West Bloomfield, 248-851-1260; white button-down, $240.00, Hersh’s, West Bloomfield, 248-626-7776; blue puff sleeve sweater, $195.00, Found Objects, Birmingham, 248-220-4999; black satin midi skirt, $38.00, and silver hoop earrings, $16.00, both from Fab’rik, Birmingham, 248-885-8750.

James is wearing black joggers, $238.00, Caruso Caruso, Birmingham, 248-645-5151; John Lennon t-shirt by Yoko Ono, $50.00, and blue cardigan, $80.00, both from Untied On Woodward, Birmingham, 248-792-6828; and blue polka-dot socks, $16.00, Dolce Moda, Birmingham, 248-399-6200.

Look 3: Going out (location: inside hotel doors and in front of leather bench)

Going out #1: Humayra is wearing camo jogger pants, $142.50, Guys N Gals, West Bloomfield, 248-851-1260; tan leather blazer, $472.00, and black t-shirt, $122.00, both from Hersh’s, West Bloomfield, 248-626-7776; suede black boots, $138.60, and black and gold glitter mask, $18.00, both from Sundance Shoes, Birmingham, 248-385-5960; big gold hoops, $18.00, gold layered necklace, $47.00, and snakeskin handbag, $61.00, all from Fab’rik, Birmingham, 248-885-8750.

 Going out #2: Camo cardigan, $163.00, Guys N Gals, West Bloomfield, 248-851-1260; black leather asymmetrical skirt, $425.00, and gold print blouse, $295.00, both from Found Objects, Birmingham, 248-220-4999; suede black boots, $138.60, and black and gold glitter mask, $18.00, both from Sundance Shoes, Birmingham, 248-385-5960; big gold hoops, $18.00, and gold layered necklace, $47.00, both from Fab’rik, Birmingham, 248-885-8750

James is wearing beige turtleneck sweater, $108.00, RNT23 black jeans, $165.00, tan bomber jacket, $89.00, leather boots, $290.00, black camo jacket, $325.00, black and camo reversible mask, $38.00, all from Dolce Moda, Birmingham, 248-399-6200.

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