There's An Art To Selling Real Estate
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There’s An Art to Selling Real Estate

August 31, 2017

How Art and Real Estate come together in thriving communities. 

Sponsored by Max Broock 

From Manhattan’s brownstone-lined streets and its avenues dominated with sky-high aeries, to metro Detroit’s leafiest suburbs and its resurgent downtown, Lisa Nederlander knows where to find the best homes to suit any lifestyle. She also knows that a neighborhood rich with amenities – vibrant commercial districts, solid schools, quick travel time to major thoroughfares – is a strong selling point for homebuyers. So, too, is proximity to cultural attractions. And it’s that last point that Lisa believes is becoming one of the strongest selling points of all.

“A strong arts community draws attention to an area and signals the area is doing well,” explains Lisa, Associate Broker at Max Broock Realtors in Birmingham.  

Why The Arts Matter 

Lisa relocated to Oakland County in 2009 after years living in New York City selling luxury real estate and working at Sotheby’s auction house in its European Furniture Department. For her, talk of aesthetics is as important in the home buying process as discussions about square footage and property taxes. 

“Of course, artistic communities derive their strength from the generosity of philanthropists. And when art institutions see an increase in giving, when they have the funds to grow their collections and expand programming, that is very much a sign of a region’s prosperity,” Lisa says.

Lisa, who sits on the board of Friends of Modern and Contemporary Art at the DIA, adds that when attention is paid to cultural districts, commercial and residential development follows. “These institutions and galleries anchor a community. Likewise, artists discover affordable spaces, and amenities such as restaurants and shops follow … then adjacent neighborhoods become attractive places to call home,” she says. 

Artistic Views of Home Design 

This appreciation for the arts isn’t exclusive to museums and galleries. Lisa sees more homebuyers looking for singular artistic touches that add personality to a home, such as original woodwork and vintage stone or tile accents. Lisa says, “We have a wonderful collection of historic neighborhoods – from those established at the turn of the last century to those developed mid-century – the homes are works of art in themselves.” 

Lisa adds that her clients are increasingly open to modern and contemporary architecture compared to even five years ago. “We live differently today and floor plans reflect this change,” she explains, noting that homebuyers look for living spaces connected to kitchens.  Many are forgoing formal dining rooms in favor of placing a dining table in a large open living space, much like in a loft. They also look for spaces to display their collections.

Finally, Lisa adds, “For lovers of art and architecture, and anyone who appreciates the restorative influence arts has on a community, there’s no more exciting place to call home than metro Detroit.”

Look for Lisa’s upcoming columns in SEEN Magazine, where she explores the important role the arts and real estate play in creating a vibrant metropolitan Detroit. 

Learn more about art, real estate and Lisa on her website at lisanederlander.com. 

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