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Nominee’s nameLou Goldhaber
SEEN Changemaker CategoryArt & Entertainment
Over the last two years, Detroit has experienced an influx of companies such as LinkedIn and Google opening offices throughout the city, generating a 9.7% growth in millennial population. Beyond the custom high-end finishes, property amenities, and 24-hour concierge service, those new to the city crave a sense of community. With over 423 Class-A luxury apartments across four mixed-use developments in Detroit, Broder & Sachse Real Estate (BSRE) knew a different type of offering was necessary to capture this growing market.
In an effort to cultivate and connect community, content, and culture, Lou Goldhaber, Chief of Staff at BSRE, launched a lifestyle curation platform across BSRE’s Detroit mixed-use developments. Each of the four developments offers hospitality-style living with high-quality lifestyle programming that encourages residents to live, work, shop, and play within their surrounding community.
Under Lou’s executive oversight, BSRE’s lifestyle curation has developed into its own brand, becoming a social influencer known as EXP|DET. Since its inception in April 2018, EXP|DET was designed to give local tastemakers a platform to promote their brands and contributions to the city. With an emphasis on engagement, the lifestyle program focuses on five major pillars including the “best-of” Detroit’s Style & Design, Mind & Body, Cocktails & Culinary, Arts & Culture, and Community & Give Back. While custom-curated programming inspired by these five pillars is only available to residents, EXP|DET offers a web of engaging content, including an online blog, e-newsletters, and a podcast series, which encourages others outside of the BSRE ecosystem to experience the Detroit lifestyle.
Lou’s diverse background as an entrepreneur, sales executive, and restaurant owner gave him the determination to incorporate customer-centric ideals in an entirely new way for the real estate industry. Lou and his team ideated the unique concept of EXP|DET to turn BSRE into a hospitality-focused business in which each property operates like a hotel with unique amenities and now, custom-tailored events. Special monthly programming is inspired by the trendsetter featured in that month’s EXP|DET issue, thus creating a larger community of Detroit influencers, residents, and followers. Past programming includes everything from on-site sushi-making and cocktail mixing workshops, to off-site Tigers baseball games and art museum tours. The diverse lifestyle curation provides residents with opportunities to explore and experience a social scene unlike anything else offered in Detroit.
Especially unique to this lifestyle brand, experiencing all EXP|DET has to offer doesn’t require one to live within the BSRE ecosystem. Reaching over 300,000 impressions and more than 5,500 Instagram followers since its launch, the EXP|DET lifestyle platform engages residents and the greater community through a web of unique offerings spotlighting local community heroes, small business owners, and Detroit’s top influencers.
Upon the success of EXP|DET, Lou and his team decided to take the lifestyle platform a step further and launch an EXP|DET podcast. The podcast, hosted by Lou himself, highlights the best of Detroit through the eyes of local tastemakers, including Bruce Schwartz, Detroit’s Ambassador; Kacee Must, Founder and Owner of Citizen Yoga; and Brian Day, the man behind the lens in a photography series known as “Detroit from Above.” Upcoming guests include a local social capital expert and philanthropist, a community hero who created a safe haven for Detroit students in the form of a boxing gym, and a native Detroit influencer sharing her stories through photos and “punny” captions. Not only does EXP|DET promote the soul of our city, but also gives a voice to and honors local changemakers who are encouraging community and connection around Detroit.
The SEEN Changemaker Awards are brought to you by
Peter and Danialle Karmanos