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Nominee’s nameMichael Haddad
SEEN Changemaker CategoryBusiness
Michael personifies the "Never Give Up" axiom. He co-founded the company back in 2013 only to see it go into receivership after a falling out with one of his partners. Michael has since doubled the company's revenue since coming out of bankruptcy in 2016 and released a few revolutionary products like the strong-hold beard wax and Traverse City beard butter.
Co-Founder of Detroit Grooming
Created beard butter
Successfully re-launched the company after a bankruptcy
Successfully launched the Detroit Grooming Experience podcast with Lou Lobsinger
Michael regularly takes time to talk to students about becoming an entrepreneur.
The SEEN Changemaker Awards are brought to you by
Peter and Danialle Karmanos