Nominee’s nameMichael Haddad

SEEN Changemaker CategoryBusiness

A picture of the nomineeA picture of the nominee
Nominee’s job titlePresident & Co-Founder
Nominee’s cityFerndale
Please describe why the nominee is a SEEN Changemaker:

Michael personifies the "Never Give Up" axiom. He co-founded the company back in 2013 only to see it go into receivership after a falling out with one of his partners. Michael has since doubled the company's revenue since coming out of bankruptcy in 2016 and released a few revolutionary products like the strong-hold beard wax and Traverse City beard butter.

Tell us about the individual’s accomplishments:

Co-Founder of Detroit Grooming
Created beard butter
Successfully re-launched the company after a bankruptcy
Successfully launched the Detroit Grooming Experience podcast with Lou Lobsinger

How is he/she impacting the community or the lives of people in Metro Detroit or across the world.

Michael regularly takes time to talk to students about becoming an entrepreneur.


The SEEN Changemaker Awards are brought to you by

Peter and Danialle Karmanos